Making Of

The film for tuulo shows a window-maker giving a short summary of the most important functions and benefits of the new digital tool. Even his know-all apprentice is lost for words. The entire film only lasts a little more than a minute, but it took a whole day to shoot several versions in the workshop. It was also a good opportunity to photograph the subject-matter for the advertising campaign at the same time. The film was shot on location at a family-run carpentry and joinery business in Drolshagen in the Sauerland region of Germany. The team consisted of the producer, a cameraman, sound engineer, two actors, the photographer, an agency consultant and the tuulo project manager from GUTMANN. A round trip of nearly 800 kilometres to Weißenburg and back was well worth the time and effort. The result is truly outstanding.